Start-Up Plan For Wedding Internet Business Essays - E-commerce

Start-Up Plan For Wedding Internet Business Frequent Shopper Programs Card Programs, or Frequent Shoppers Programs (FSP) are increasing in supermarkets around the country. FSPs are bringing more consumers into the grocery stores more often and studies show that these cardholders are more likely to spend than non card members. One study shows that over 80% of customers shop less than once a week in the same store. Most consumers have low customer loyalty, so retailers are looking for a way to reward them in order to get them to continually shop in their stores. Retailers are looking for a way to increase their profits by having repeat customers. Studies show that cardholders account for 75% of the stores sales. Main goals of using a FSP are to retain customers, have them visit frequently and spend more money. Targeted demographics for card programs consist of larger, upscale, educated families of three or more. Studies show that the top five reasons for a consumer to choose a retail store are due to: 1). Convenient Location 2.) Store Deals 3.) Frequent Shopper Programs 4.) Assortment of Merchadise 5.) Store Cleanliness Consumers who have cards spend 4xs more each transaction than a non card member. The average non card holding consumer in the store spends $7 versus a card holder who spends $28 per transaction. By using frequent shopper programs, retailers can keep a database to segment their customers by their buying habits in order to better market themselves to the needs of their customers. Databases can help with marketing efforts geared at differentiating themselves from competitors by segmenting customers by how often they shop, how much they spend, and what their shopping patterns are. Grocery retailers are seeing benefits from these programs but there are some glitches to joining one. FSPs are expansive programs to initiate. The program costs anywhere from $15,000 to $20,000 a year. Retailers must consider whether their ready to initiate a program and monitor the database in order to create a variety of marketing schemes to follow through on. The program does not capture every transaction of the store knowing who each consumer is so a retailer must consider whether or not they think such a program would be beneficial. Currently FSPs are growing with 25% of retailers having them. Over 30% of all supermarkets in the U.S have some type of FSP. With mergers and acquisitions, we wont know what the fate of the program will be, but they are paying off for many retailers and for the time being, growing. Business Essays

Free Essays on Uncle Toms Cabin

While reading Uncle Tom’s Cabin, I have received more of a sense of feminism than abolition. Though Stowe proudly professes the evils of slavery, I believe that it is her profound feelings on the place of women within society that envelops Uncle Tom’s Cabin. Through the development of the female characters, Stowe enforces the ideal of women as the â€Å"Angel of the House†, yet asserts their role of importance in the events that surround them. With motherhood as a central theme, Stowe works to indirectly influence her readers to recognize the importance of women within society. Looking directly at the text, evidence is clear on page 52, when Stowe introduces her readers to Mrs. Shelby for the first time. â€Å"Mrs. Shelby was a woman of high class, both intellectually and morally. To that natural magnanimity and generosity of mind which one often marks as characteristic of the women of Kentucky, she added high moral and religious sensibility and principle, carried out with great energy and ability into practical results.† She quickly contrasts Mrs. Shelby with her husband, to demonstrate the difference between men and women. â€Å"Her husband, who made no professions to any particular religious character, nevertheless reverenced and respected the consistency of her, and stood, perhaps, a little in awe of her opinion. Certain it was that gave her unlimited scope in all her benevolent efforts for the comfort, instruction, and improvement of her servants, though he never took any decided part in them himself.†1 Right away, Stowe implies t he saintly Christian qualities of the woman to gain the respect of the reader, while the male of the household is classified as an atheist. Through this religious-based opposition, the female is ultimately placed above the male on the hierarchy of the family. This is just one of the many female characters that stand above their male partner within the novel. Mrs. Shelby’s place as the... Free Essays on Uncle Tom's Cabin Free Essays on Uncle Tom's Cabin While reading Uncle Tom’s Cabin, I have received more of a sense of feminism than abolition. Though Stowe proudly professes the evils of slavery, I believe that it is her profound feelings on the place of women within society that envelops Uncle Tom’s Cabin. Through the development of the female characters, Stowe enforces the ideal of women as the â€Å"Angel of the House†, yet asserts their role of importance in the events that surround them. With motherhood as a central theme, Stowe works to indirectly influence her readers to recognize the importance of women within society. Looking directly at the text, evidence is clear on page 52, when Stowe introduces her readers to Mrs. Shelby for the first time. â€Å"Mrs. Shelby was a woman of high class, both intellectually and morally. To that natural magnanimity and generosity of mind which one often marks as characteristic of the women of Kentucky, she added high moral and religious sensibility and principle, carried out with great energy and ability into practical results.† She quickly contrasts Mrs. Shelby with her husband, to demonstrate the difference between men and women. â€Å"Her husband, who made no professions to any particular religious character, nevertheless reverenced and respected the consistency of her, and stood, perhaps, a little in awe of her opinion. Certain it was that gave her unlimited scope in all her benevolent efforts for the comfort, instruction, and improvement of her servants, though he never took any decided part in them himself.†1 Right away, Stowe implies t he saintly Christian qualities of the woman to gain the respect of the reader, while the male of the household is classified as an atheist. Through this religious-based opposition, the female is ultimately placed above the male on the hierarchy of the family. This is just one of the many female characters that stand above their male partner within the novel. Mrs. Shelby’s place as the...